An OBM, a Fractional OBM, and a Fractional COO each support your business at different levels of operational leadership. Here’s a simple way to understand the difference:

Online Business Manager (OBM)

An OBM manages the day-to-day operations of your business. They oversee projects, systems, team communication, and ensure your business runs smoothly so you can stay focused on your creative and revenue-generating work.

Best for: businesses that need consistent management, systems support, and operational organization.

Fractional OBM

A Fractional OBM steps into a more strategic leadership role than a traditional OBM. Instead of only managing operations, they help shape operational strategy, improve systems, and support decision-making — all without the cost or commitment of a full-time hire.

Best for: creative CEOs who want high-level operational leadership, clearer systems, scalable workflows, and a strategic partner to help them grow sustainably.

Fractional COO

A Fractional COO functions at an executive level. They oversee company-wide performance, long-term operational planning, and often manage multiple departments or revenue streams. Their focus is on scaling, forecasting, and aligning the entire business to CEO-level goals.

Best for: businesses with larger teams or advanced scaling needs that require executive oversight and organizational structure.

Summary

• OBM = operations management

• Fractional OBM = strategic operational leadership

• Fractional COO = executive-level oversight and scaling

If you’re unsure which level of support fits your business, you’re always welcome to book a Clarity Call so we can explore it together.

Working with a Fractional OBM feels like having an operational partner who holds your business with the same care and intention you do. I step in to bring clarity, structure, and strategic momentum to your systems, projects, and team—so you’re no longer managing everything alone.

You’ll have more space to think like a CEO, create, innovate, and breathe, while knowing the operations are supported and moving forward with consistency and purpose.

A VA supports your business by completing tasks.
A Fractional OBM supports your business by leading operations, improving systems, and aligning strategy with your long-term goals.

If a VA asks “What do you need me to do?”, a Fractional OBM asks:
“What are we building, and what needs to happen to get us there?”

A VA follows direction.
A Fractional OBM provides direction.

On the call, we’ll look at where your business is today, where you want it to be, and what’s currently blocking your time, growth, or creative freedom. I’ll ask intentional questions to understand your goals, your working style, and the realities of your operations.

If we’re a great fit, I’ll walk you through the best pathway forward—whether that’s strategic support, systems development, or Fractional OBM partnership. From there, we use the Expand (X-PND) System to outline your first priorities so you can begin experiencing relief and momentum right away.

You’ll leave the call with clarity, direction, and a clear understanding of what support looks like—no pressure, no overwhelm.

Great question! My goal isn’t to give you more work—it’s to take things off your plate. In the beginning, you’ll invest a small amount of time so I can understand your business, priorities, and goals. After that, the support begins to compound.

Through the Expand (X-PND) System, we streamline your operations, reduce bottlenecks, and create workflows that run without you micromanaging every detail. Instead of juggling tasks or making every decision yourself, you’ll finally have a structure that supports your creativity, momentum, and growth.

This work doesn’t just save you time—it gives you back mental clarity, creative energy, and the spaciousness to lead your business without overwhelm.

That’s totally okay. You don’t have to show up perfectly organized or fully prepared to hand things off. As a Fractional OBM, my role is to help you get ready—not expect you to be ready on day one.

We start with a plan that meets you exactly where you are. Together, we’ll look at what’s working, what’s draining you, and where the biggest opportunities for relief and expansion are. From there, we’ll use the Expand (X-PND) System to identify simple, strategic next steps—whether that’s clarifying priorities, tightening workflows, or easing you into light delegation.

You’ll never be pushed before you’re ready. My job is to create systems, structure, and support so delegation feels safe, intentional, and empowering… not overwhelming.

Absolutely. As your Fractional OBM, my role is to support and amplify your vision—not replace it. You stay in full control of decisions, direction, and leadership. What changes is the weight you’ve been carrying.

With the Expand (X-PND) System, we create clearer paths, stronger systems, and smoother operations so you can lead from a place of clarity instead of constant pressure. You’ll have more time and space for the work that truly matters to you, while still steering the business exactly where you want it to go.

Every business is unique—and that’s exactly why we start with a Clarity Call. Instead of giving you a one-size-fits-all plan, we look at your goals, your current capacity, your team, and the real bottlenecks shaping your day-to-day.

From there, we map out a tailored approach using the Expand (X-PND) System, designed to meet you where you are and move you toward where you want to go. Nothing is generic. Nothing is templated. Everything is customized to the way you lead, create, and grow.

This isn’t about forcing your business into a system—it’s about building a system that finally supports your business.